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About the Author
Besides earning a MA in teaching and BA's in speech communications and public relations, Ardis Bazyn has owned several businesses and participates in consumer and business organizations. Blinded at twenty from a car accident, she has published four books, numerous articles, manuals, and a booklet for blind students, "A Guide to a Successful College Experience!"
In addition to her motivational and inspirational speaking on positive attitude, coping with challenges and change, and image building, she works with groups as a facilitator, helping them plan for a more productive future. Ardis lives in Burbank, CA. Her daughters are Gwen Evans, Den Haag, The Netherlands and April Gallagher, Fayetteville, NC. Ardis, an Iowa native (NW IA), moved to California in late 1999.
"Does the Image of Your Business Attract Customers Or Motivate Employees?"
In this book, some valuable ideas used by a variety of businesses are identified and reviewed. These examples and observations allow owners to critique their businesses as if they were outsiders and explore their current practices and investigate possible opportunities for the future. Suggested techniques may lead a business to develop ongoing relationships with customers, employees, and other business owners.
A unique element of this book relates to marketing to all possible populations. It describes how to look at your hiring and firing methods to determine if any practices may be discriminatory and could cause you problems in the future. It also explains how to make all your outreach accessible to persons with disabilities: websites, seminars and conferences, attitudes, as well as products and publicity.
This book encourages businesses to consistently examine their goals. Answers are given to questions about image building, customer and employee development, customer service, marketing, networking, relationship building, communication methods, and the problem-solving necessary for expansion.
"Does the Image of Your Church Attract Members?"
This book was written because of the research noting declining membership in an overwhelming number of churches. The role of prayer and God's guidance is cited as a necessary part of this process. Before the introduction, the verses from Proverbs 16:3, 4a, 9; Are shared with the readers to indicate this intent. "Commit to the Lord whatever you do, and your plans will succeed. The Lord works out everything for his own ends. In his heart a man plans his course, but the Lord determines his steps." Since church membership is an important facet of everyone's personal life, this book was written to encourage churches by sharing positive experiences and observations from churches that are vibrant, exciting, and attracting new members. Many beneficial strategies were accumulated from a variety of sources, including churches from varied denominations. Ideas are explored relating to membership building, creative ways to participate in church services, sharing member resources, support mechanisms, and publicizing your events through your newsletters and website.
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